Social media is ubiquitous. Everywhere you look, people are glued to their mobile devices checking out the latest news, gossip, and updates according to their varying subjects of interest. Consequently, there is a social media site that is relevant to every type of user, and if there isn’t yet, rest assured that it is in development as everyone wants a piece of this very large pie.
The different social media platforms attract literally billions of users from all around the world. It is this pervasiveness that makes it one of the greatest marketing tools ever created. Add to this with the low (or no) cost of entry, ease of use, and its ability to make almost anything go viral, and you have a potent tool in your marketing arsenal. Consequently, if you are interested in marketing your software, you must have a social media presence and preferably multiple presences.
Websites and Blogs
Virtually every business, from sole practitioner to giant multinational, has a website. Most of these businesses also have a blog. A blog is a form of social media but if nobody knows it exists than it isn’t doing much good. But what if there are blogs related to your software that do have a following? Good business sense would dictate that you parlay their popularity into promoting your own product offering but in a subtle way. Join the community, contribute to the blog, make a name for yourself as an expert in the field, and build your community from the existing community.
Once you have built up your online presence through your blog and other people’s blog, it will allow you to do your own social media marketing of your software. For example, once you have your own community and followers, you can start tweeting them on a regular basis to make sure that you stay in their thoughts.
Other Social Media Outlets
It is imperative that you start your social media marketing efforts early as they can save you time and money in the creation of your software. Commissioning an online survey on LinkedIn for business software is a great way of attaining actionable input from people who should know their way around business software. If your software is in the gaming sphere, LinkedIn will not be your best venue but you may be able to get some feedback from YouTube or a Facebook page.
There are also companies, such as Linkury, that provide a platform to help promote your software across multiple outlets including social media, ensuring that your product reaches a maximum number of potential users. Their products also add monetization possibilities that you may not have considered such as advertising.
The possibilities of marketing your software via social media are almost limitless. It takes an investment in time to ascertain what is your best route in this very crowded playing field, however it is time well spent as the potential rewards are enormous.